{"id":7139,"date":"2022-04-01T14:11:57","date_gmt":"2022-04-01T14:11:57","guid":{"rendered":"http:\/\/localhost:10003\/?page_id=7139"},"modified":"2026-09-05T13:24:56","modified_gmt":"2026-09-05T13:24:56","slug":"about","status":"publish","type":"page","link":"https:\/\/urbanguides.nl\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-cover hero-header has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" class=\"wp-block-cover__image-background wp-image-34843 size-large\" alt=\"\" src=\"https:\/\/urbanguides.nl\/wp-content\/uploads\/2026\/09\/over-1-1024x477.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/urbanguides.nl\/wp-content\/uploads\/2026\/09\/over-1-1024x477.jpg 1024w, https:\/\/urbanguides.nl\/wp-content\/uploads\/2026\/09\/over-1-300x140.jpg 300w, https:\/\/urbanguides.nl\/wp-content\/uploads\/2026\/09\/over-1-768x357.jpg 768w, https:\/\/urbanguides.nl\/wp-content\/uploads\/2026\/09\/over-1-1536x715.jpg 1536w, https:\/\/urbanguides.nl\/wp-content\/uploads\/2026\/09\/over-1-2048x953.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#908e8d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"normal-wrapper\">\n\n\n\n<h3 class=\"wp-block-heading\">UrbanGuides: Rotterdam\u2019s premier tour agency for over 25 years!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The year is 2001. Rotterdam is the European Capital of Culture and stands on the threshold of an unprecedented transformation. There is no sign yet of the dazzling \u2018tornado\u2019 structure atop the internationally renowned museum at the Rijnhaven. However, a peculiar little \u2018house\u2019 has landed on a roof in that same Rijnhaven area this year. This curious structure\u2014the *Parasite*\u2014piques the curiosity of our small group of self-proclaimed city guides, just as every subsequent architectural, urban planning, and cultural addition to the cityscape would.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our small group gradually grows larger, more organized, and more professional. And no matter how much the city changes, our drive to truly understand Rotterdam, and our desire to share that experience with others, remains a constant factor over the years. For a quarter of a century, we have been on the scene, closely following every change, forming opinions, telling countless stories, and listening to the stories of others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thousands of tours, hundreds of guides, and dozens of striking urban interventions later, we mark the present day: 25 years of UrbanGuides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See things differently, see more<\/strong><br>Those who set out with UrbanGuides discover Rotterdam from a different perspective. Experienced guides share insights into Rotterdam\u2019s modern history, drawing on their specific areas of expertise and personal passions. The focus lies on architecture, urban development, sustainability, and innovation. Moving from the big picture to specific details, our guides reveal what lies behind the fa\u00e7ades. They show you why Rotterdam has always been a \u2018City of the Future.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A proud partner of the city<\/strong><br>For years, UrbanGuides has been a proud tour partner for major recurring events focused on architecture, heritage, and urban history. Examples include <a href=\"https:\/\/www.dagvandearchitectuur-rotterdam.nl\/\">Night &amp; Day of Architecture<\/a>,&nbsp;<a href=\"https:\/\/omdrotterdam.nl\/\">Rotterdam Open Monuments Day<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/rotterdamsedakendagen.nl\/\">Rotterdam Rooftop Days<\/a>. We draw a great deal of inspiration and knowledge from these events, which we then incorporate into city programs designed for private groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, we collaborate closely with cultural, educational, and social organizations in Rotterdam, such as <br><a href=\"https:\/\/airrotterdam.eu\/\">AIR<\/a>, <a href=\"https:\/\/www.rotterdam.nl\/renovatie-museum-boijmans-van-beuningen\">Museum Boijmans Van Beuningen<\/a>, <a href=\"https:\/\/chabotmuseum.nl\/\">Chabot Museum<\/a>,&nbsp;<a href=\"https:\/\/www.rotterdammakersdistrict.com\/\">Makers District<\/a>,&nbsp;<a href=\"https:\/\/rotterdamsmilieucentrum.nl\/media\/video\/dakakker-video\/\">Dakakker<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.huisvandetoekomst.org\/\">Huis van de Toekomst<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What we offer<\/strong><br>Whether you are visiting Rotterdam as a professional, organizing a field trip for the school where you teach, or simply looking for an interesting leisure activity, UrbanGuides is happy to help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to our standard tours, we create excellent tailor-made programs, ranging from study trips to diverse, inspiring tours. You can also hire our guides to get you from A to B in an engaging way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">View our range of tours <a href=\"https:\/\/urbanguides.nl\/en\/tours\/\" type=\"page\" id=\"7104\">here<\/a>!<\/p>\n\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>UrbanGuides: Rotterdam\u2019s premier tour agency for over 25 years! The year is 2001. Rotterdam is the European Capital of Culture and stands on the threshold of an unprecedented transformation. There is no sign yet of the dazzling \u2018tornado\u2019 structure atop the internationally renowned museum at the Rijnhaven. However, a peculiar little \u2018house\u2019 has landed on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-7139","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About &#8211; UrbanGuides<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbanguides.nl\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About &#8211; UrbanGuides\" \/>\n<meta property=\"og:description\" content=\"UrbanGuides: Rotterdam\u2019s premier tour agency for over 25 years! 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